BURT’S BEES: BE A TRUE FORCE OF NATURE
WE HARNESS THE WISDOM, POWER, AND BEAUTY OF NATURE, TO BRING OUT YOURS.
We pitched this idea for Burt’s Bees’ new cosmetics line. They decided to make it their masterbrand campaign - spanning lip balm, cosmetics, face care, and more.
CAMPAIGN GUIDELINES
Burt’s Bees has international creative offices that executed our new campaign all around the world. To be sure that everything translated correctly and looked the same, we created a 96-page book of guidelines. Don’t worry. Here are just a few pages.
