STARBURST: bring back berries and cream

“Berries and Cream” didn’t just blow up on TikTok—it exploded. The original Little Lad resurfaced and created his own account, videos featuring the song reached nearly 500 million views, and Gen-Zers everywhere danced along to a song they had no idea was from a 2007 Starburst commercial.

So we set out to remind them. We partnered with The Little Lad (Jack Ferver), created an entirely new version of the song for TikTok, and gave viewers a chance to #bringbackberriesandcream for good.

The Little Lad danced through the decades and challenged TikTokkers to do the same to “bring back berries and crème for-EVAH!”

LITTLE LAD HALLOWEEN COSTUMES

We even created limited-edition Little Lad costumes just in time for Halloween.