LAUNCHING STARBURST AIRS GUMMIES
WELCOME TO AIRS MARKET
How do you launch a new airy candy? With an airy corner store, of course.
After 11 months of fabrication, Airs Market invited consumers into a fully inflatable 1,200 sq. ft. store, immersing them in the soft and airy texture of new Starburst Airs Gummies.
Thousands of fans bounced in and experienced their favorite corner store, like never before.
800 AIRY PRODUCTS
From slushies and snacks to cold drinks and hot foods, over 800 custom products filled the shelves—all reimagined with airy names, instructions, ingredients, and nutrition facts. Fans ate up every airy detail as products like Macaironi & Breeze and Whif Peanut Butter flew off the shelves, along with the only edible inflatable in the store, Airs Gummies.
FROM ACTIVATION TO FILM SET
We turned our activation into a set for a social content series.