A SOCIAL-FIRST RECRUITMENT CAMPAIGN

1 in 5 Orkin employees is a veteran. In 2023, Orkin committed to double their veteran workforce by 2026, so we created a social-first recruitment campaign that tapped into what veterans miss most when they retire — their uniform.

We hyper-targeted veterans and drew parallels between the courage, strength, & bravery needed to protect our country, and our communities, from pests.

The campaign was so successful, Orkin decided to expand the series to recruit workers from other careers that share similar skills as an Orkin Pro.