ORKIN PEST CONTROL OWNS HALLOWEEN
Halloween is the perfect time of year for a pest control company to get a little scarier…and to get people talking about the brand. Here are a few things we’ve done over the years.
2023
Every fall, people think bugs die, so they cancel their pest control services. What they don’t realize, is they’re experiencing the time of year when pests don’t just disappear…they move in. And as the Best in Pests, we know the only thing scarier than seeing pests, is hearing them. So we set out to retain customers, by infesting their ears with a skin-crawling 360 degree audio experience. We launched our campaign on streaming audio and social, accompanied with creepy, crawly visuals.
Listen using headphones for the best experience.
2022
In 2022, we challenged fans to not just kill pests, but to eat them.
Social videos challenged fans to request their free pops on our website.
IT KILLED.
WE SOLD OUT WITHIN 24 HOURS
1,900,585 SOCIAL IMPRESSIONS
225,000,000+ PR IMPRESSIONS
CUSTOM LANDING PAGE
I designed a custom landing page where fans could claim their pest pops & learn more about the pests inside them, thanks to the expertise of Orkin Pros.