McDonaLd’s Happy meal covid response

2020 sucked for everyone, but it sucked most for kids who had to be alone on their birthdays for the first time.

We wanted to remind families that McDonald’s was there to help them celebrate, just like they always have been.

To create content for our launch video, we even pulled off a Drive-Thru Birthday Parade at McDonald’s.

McDonald’s Digital Birthday Hub

We launched a virtual hub on mcdonalds.com that gave families all of the tools they needed to throw a virtual birthday party.